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Improving Internet Sales and Conversion
Pay attention to your best customers. The top 5% account for 25% of your sales and 40% of your profits
Getting more sales from your existing customers is one of the most profitable ways to grow your business. Yet many companies are far too passive about it. As a result, they not only lose sales, they actually lose their customers to competitors — customers they spent good money to obtain.
Use these proven Internet marketing techniques and watch your bottom line blossom.
Abandoned shopping cart recovery
Where are you losing the most sales? In abandoned shopping carts! Most ecommerce businesses lose one or two orders for every one they get.
There are ways to recover many of these lost sales. First, check your metrics to find out how many customers are aborting the checkout process and at what point. Then, set up test programs for retrieval — such as “put back in” incentives, pop-up windows, aggressive landing pages, and, most importantly, subsequent email programs. You will soon gather the gold that is simply being left behind.
Up-selling and cross-selling
A simple, intuitive cross-sell and up-sell program can really bump up your average order. Start with your top products where the rewards can be most meaningful.
Coordinated, aggressive online/offline contact program
Develop an aggressive, multi-faceted contact program that targets specific segments of your customer file — a “one size fits all” approach tends to be less effective. Sophisticated analysis is necessary to set up this program, including a review of past contact efforts and a coordinated effort that typically combines both online and offline approaches. Include as many propositional tests as time and budgets allow.
After-sale program
Once someone orders you have an opportunity to solidify your relationship with them by offering other items of interest and other incentives available only to customers. This can be done by using personalized emails, confirmation pages, and pop-ups. You should also introduce loyalty programs to promote lifetime buying.
Customer service reply program
Turn problems into opportunities with an organized email customer service follow-up program. First, categorize the types of customer service emails you are getting. Then create the best possible response within a highly personalized email. Quick response with well-crafted correspondence can set your company apart and encourage people to continue doing business with you.
For best results, incorporate all of these programs into your online marketing strategy.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
