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Ecommerce Home Page Design
60% of your visitors will exit on the home page. You have 8 seconds to make a good impression.
Your Web site's home page design is critical for ecommerce success. More people will exit here than on any other page of your site. You literally have about 8 seconds to give your visitor a reason to stay.
Ecommerce home page features
Incorporate these basic elememts and your online business will grow dramatically.
"C" NAVIGATION - top, left and bottom navigation. It represents 65% of the success of the site.
SEARCH FUNCTION - for those who want to find a specific item instead of browsing.
SHOPPING CART - positioned in the upper right hand corner and represented by the typical icon.
TESTIMONIALS - give them proof that other people have used this site with satisfaction.
LOGO - consistent with what you do offline so your customer will recognize you.
TAGLINE - a quick description of what your business does.
WELCOME STATEMENT - explain what your business has to offer in clear, concise terms.
POWER ABOVE THE FOLD - Fill the space above the fold with your most critical information. This is the most valuable real estate on your Web site and will account for most of your Internet marketing success.
CONSISTENT DESIGN - Mirror the colors and design look of your offline materials to convey the "feel" of your business.
FRESH LOOK - Change components daily (date) and weekly just to make it look like the site is new and different.
THREE COLUMNS - left navigation, center selling copy, and right hand promotional ads. This will get them to focus on the center which is where all the decision-making takes place.
CALL TO ACTION - Put a special offer in the upper right hand corner to get them to commit.
BEST SELLERS - Show 4 – 8 of your best selling products in the center of this page with enough variety to give them a sense of what your site is all about.
EMAIL SIGN-UP - Encourage visitors to sign up for an opt-in email program. This will allow you to stay in touch with them and get them to buy many times in the future.
How does your home page rate? Sign up for our Free Home Page Review.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
