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Web Site Copy and Design
It's all about feeding the search engines and getting the reader to react.
Ideally, web site copy should be written to serve two purposes: helping the search engines find your site and getting the customer to commit.
Write with search engine optimization in mind.
Your business is competing with thousands of other web sites on the Internet. If you don't appear in the top ten listings of a search results page, your chances of being noticed are dramatically reduced. Populating your copy with the keywords and phrases visitors use to find your products will greatly improve your position.
Encourage the reader to take an action.
You want to quickly entice the reader to take the next step - whether it be to order or inquire. Don't be afraid to sell yourself. Think of each page as a fine-tuned ad in a major magazine featuring a special offer and a sense of urgency.
- Use headlines that are benefit oriented and get people involved.
- Use subheads and break up paragraphs for easier reading.
- Write concise copy that tells your story as quickly as possible.
Make them feel at home.
Maintain the integrity of your offline look with the same logo, color scheme, and overall marketing style, so your customer will easily recognize you as an old friend. Carry established design elements throughout your web site for consistency and continuity.
Surround them with things they know.
Use the standard "C" navigational structure for easy maneuvering around your web site. Incorporate familiar web site design conventions your visitors are used to seeing on the Internet - the shopping cart icon, the search box, and the go button - to name a few.
Get your point across quickly with short paragraphs and eye-catching headlines.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
