Breathe new life into your file

with our Reactivation Email Marketing Program

Trigger reactivation emails produce the best results with:

Defined Segmentation
Personalized Messages
Targeted Offers
Aggressive Incentives
Automatic Delivery

We can send a triggered series of emails to any segment of your file with a tailored message guaranteed to product results.
You are losing money every day you delay!

It's less expensive to reactivate a former customer than aquire a new one.

This is one of the basic tenets of direct marketing based on years and years of experience. While marketing costs are less online than offline, the statement still holds true. In fact, you should treat those customers who haven't purchased from you in over 24 months just like prospects.

All customers are not created equal.

Before you develop a reactivation email plan, segment your inactive buyers by recency and lifetime purchase total. You will also want to separate one-time buyers from the rest, as they should be treated differently.

Send us the data and we'll do the rest.

Personalized Messages

We'll create a series of emails personalized to each segment of your inactive file. Each group will be re-introduced to your online store and the products you carry.

Targeted Offers

We can even tailor an offer to a previous purchase. If a customer ordered from a particular category, we can repeat what was last purchased and present more options.

Aggressive Incentives

From our experience with other clients we have learned which promotions move people to action. With a whole range of previously tested incentives at our fingertips, we can guarantee positive results.

Automatic Delivery

Our reactivation sequence is deployed on a time-released basis over a specific period of time ranging from one to two weeks depending on the segment mailed. At the end of the process, results are analyzed, offers and incentives are re-evaluated, and the program is ready to run again.