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Frequently Asked Questions
Let's answer some of your concerns!
Experience
- What is your experience marketing on the Web?
- What distinct strengths does Eight by Eight offer?
- Who have you helped in the past?
- How long have you been in business?
Fees
Services
- What is the Perfect Web site marketing program?
- Do you develop email marketing programs?
- Can you help with SEO (Search Engine Optimization)?
- Can you manage an entire renovation, from beginning to end?
- What is the easiest way to get started?
- Where are you located?
Experience
Q. What is your experience marketing on the Web?
A. All of the people at Eight by Eight have a solid Internet background.
Amy Africa, an internationally renowned speaker and consultant,
specializes in ecommerce Web design and strategy. Tom Ziter is a direct
marketing expert, both online and offline. Over the last 30 years, he
has had exceptional success identifying marketing opportunities for
companies and developing innovative strategies to profit from them.
All the other marketers and creative staff working for Eight by Eight have many years of offline and online experience developing Web sites and marketing programs. Click here for our bios.
Q. What distinct strengths does Eight by Eight offer?
A. Besides the exceptional ecommerce expertise of Amy Africa, we have a
solid foundation in direct marketing. This experience is critical in
developing a comprehensive contact plan for any Web site. We believe in aggressive selling techniques, which is
something many marketing programs are reticent to do. We are also
proponents of one-to-one personalized marketing which is one of the great advantages of the Internet.
Q. Who have you helped in the past?
A. We
deal with companies with a focus on direct marketing and the Internet.
Our clients have included American Express, Dell, Elderhostel, Wayside
Gardens, Park Seed, Gardener’s Supply, Grand Circle Travel, SunSetter
Awnings, Bradford Exchange, Coca Cola, Weyerhauser, Albany
International, Edmunds Scientific, Endless Pools, GE Financial,
Collectibles Today, and Science Kit - to name a few.
Q. How long have you been in business?
A. Although Eight by Eight was newly formed in January 2005, all the
people involved have been working together for at least 15 years in
both a corporate or consulting capacity.
Fees
Q. What is your fee structure?
A. We can work with your company in one of several ways. (1) We can examine your Web site and Internet marketing programs,
and give you a proposal outlining what areas we think can be improved.
We can develop an overall marketing plan you can implement yourselves
with or without our guidance. (2) We can perform a complete Web site and Internet marketing renovation. (3) We can give you a quote on specific marketing initiatives — an outbound email marketing program, for example, or a new navigation system.
Q. How do you get paid?
A. We bill out single projects (payment is 50% before the project
starts and 50% upon completion.) For projects of $25,000 or more we can
spread the payments over a 12 month period.
Q. Do you guarantee your work?
A. We sure do. Click here for full details.
Services
Q. What is the Perfect Website marketing program?
A. Amy Africa has identified over 300 pressure points that contribute to
the success an ecommerce Web site. We use those guidelines as we
renovate a company’s Web site and ancillary marketing programs to
maximize sales and visibility.
Q. Do you develop email marketing programs?
A. Email marketing is a very strong part of what we do — and an exceptional opportunity
for increasing sales on the Web. We have identified 5 key email
programs that you should have in place: an annual email marketing program; inquiry email follow-up program; customer after the sale follow-up; website support emails; and sign-up response email follow-ups. When done correctly, each can make significant contributions to your bottom line.
Q. Can you help with SEO (Search Engine Optimization)?
A. We have developed an SEO Review which explains all the techniques for
acheiving greater visibility on search engines and gives specific
recommendations for correcting your weaknesses.
Q. Can you manage an entire Web site renovation, from beginning to end?
A. Yes, we can plan, create and implement a project working through key
personnel in your business. We can also supply all the Web site copy
and design as well as a full range of email campaigns.
Q. What is the easiest way to get started?
A. Sign up for our FREE Home Page Review to find out how your ecommerce
site ranks against Amy's model. Based on the results, we can work
together to make any necessary improvements. If you already know your
Web site needs renovating, give us a call at 1-888-838-1828 or email us at info@eightbyeight.com.
Q. Where are you located?
A. We overlook the Green Mountains at 72 Helena Drive, Suite 350 in
Williston, Vermont. If you get a chance, come visit. Just give us a
call for directions.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
