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She’ll Have Tea. Hold the Water.

“I think I need to start drinking coffee.” I told Barbara (formerly known as Cristina.) “Nah, just drink tea.” She wrote back. It took every ounce of self-control I had to not remind her that the primary reason she is now a self-professed tea aficionado and pusher of all things herbal (which sounds deliciously illegal) is that she couldn’t say “no” to the yappy little Teavana chiquita in the mall and ended up with $600 worth of tea and a bunch of tea-cookery-things that, two years later, she still has no idea how to use. (Barbara’s idea of “cooking” is sticking a bag of popcorn in the microwave or if she’s feeling really fancy, making tuna fish. Julia Child she is not.) She continued. “Just have them hold the water.” Huh? It was late and I’d had a long day (adding to my list of Bad Grown-Up stories with a not-fit-for-print movie theater incident) but tea without water is what? Grass, leaves and twigs at the bottom of a … [Read more...]

Filed Under: Mobile

Bad Grown-Ups Say Hallelujah

“I’m too hot. Hot damn. Girls hit your hallelujah. Cause I’m going to funkngiveittoya.” The ladies’ gasps were audible. While he danced and sang like nobody was watching (ahhh, the delicious irony), the other mothers stood fast and united behind their little ticket-peddling card tables.  With their dropped jaws and Restaylned lips, you could see the word bubbles forming over their heads as they looked at 3.0 (my youngest nephew) in abject horror: “YOUR GROWN-UP IS BAD.  She is a terrible, horrible, no good, VERY bad grown-up.” Apparently, none of them have heard the Bruno Mars Uptown Funk that plays NONFLIPPINGSTOP on the radio and/or can extrapolate the fact that most 3 year olds aren’t the best enunciators and it was FUNK with an –n, not with a –c. That’s what happens, you know. When a wee one does something, er, unfavorable, all empathy goes out the window and the adults in the room immediately look around … [Read more...]

Filed Under: Strategy

Questions & Answers from the VT/NH Direct Marketing Group Event

Last week, I spoke at a VT/NH Direct Marketing Group event along with Kevin Hillstrom of Mine That Data and Bill LaPierre of Datamann. At the end of the day, we took about an hour to answer questions that were sent in before the conference as well as some “live” audience questions. Frankly, I thought most people would bail before this session – it had already been a long day -- filled with rapid-fire information and teensy spreadsheets -- and the weather outside was, well, not delightful. (Datamann did a fantastic job of hosting the Show but they did absolutely nothing about fixing the below-zero weather outside. They’re topnotch at merge-purge so I guess they spend more time talking to the Data Gods than Mother Nature. We all have to pick our battles, eh?) Interestingly enough, the majority of attendees stayed and we just couldn’t get to all the questions.* Here are some of the web-related ones people came up to me afterwards and … [Read more...]

Filed Under: Strategy

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