- I need advice on...
- I want to improve...
Eight by Eight Ecommerce Team
Meet the Marketing Experts
Amy Africa
Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 10 years. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.
Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable. She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques. Her clients include: American Express, Dell, Microsoft, Better Homes & Gardens, Coca Cola, and many more.
You can reach her at amyafrica@eightbyeight.com
Tom Ziter
Tom Ziter has over 30 years of direct marketing experience, particularly in planning and developing sales and profit-producing campaigns that really work. Having been a consultant, business owner, and marketing director for major companies, he understands how businesses operate, both inside and out.
Tom’s greatest strength is his ability to identify opportunities within companies to dramatically improve their sales and visibility. His understanding of numbers and keen sense of promotion both offline and online make him a tremendous asset to the marketing efforts of any company.
Tom has now put all of his skills to work on the Internet which he views as “direct marketing on steroids”. In this new playground, he has quickly learned how to employ his direct marketing magic to get faster results with much less money and effort.
Tom has dealt with the following clients: Grand Circle Travel, VBT, Park Seed, Wayside Gardens, Gardeners Supply, Sunsetter Awnings, Albany International, Elderhostel, Hello Direct, Dakin Farm, Valmet, GE Financial, Mountain Naturals, Sweet Energy, House-Mouse Designs, Endless Pools, Garden Way, Weyerhaeuser, and IBM to name a few.
Tom loves golf, gardening and most of all spending time with his family. You can reach him at tom@eightbyeight.com
Dave Cleveland
Dave Cleveland is a copywriter, graphic designer, and marketing consultant, specializing in web and direct response marketing. After receiving an MA from Brown University, Dave began his marketing career with Gene Cowell & Associates, and then started his own firm, Cleveland Advertising Services in 1991.
He has created literally thousands of successful ads, mail packages, catalogs, websites, website revisions and e-mail marketing campaigns for such past and present clients as Sunsetter Awnings, Direct Results, Creative Results, Millard Group, Gardeners Supply Company, Storey Communications, Sweet Energy, Endless Pools, Dakin Farm, Vermont Life Magazine, the National Audubon Society, The Nature Conservancy, and over 100 other firms and non-profits.
Dave is an avid skier and fly fisherman and has also published sporting articles, humorous pieces for magazines and radio, and two books for children
Christopher Ziter
What started as simple musical and theatrical interests turned quickly into a passion for all things multimedia. That's why Chris' skills really developed their proverbial wings in the mid-90's when he joined the New York based multimedia company, L.A. Bruell Inc. Specializing in medical and educational video presentations and CD-ROMS, Chris found his hands happily fluttering in many technological mediums in a very short period of time. Designing interfaces for promotional and/or educational CD-ROMS for companies like Scholastic, Pfizer, Sudler and Hennessey and Intramed, he first got a taste of the importance of usability and functionality in design. His design side mixed with his video/audio editing work on projects with Disney's Learning House, The Babysitter's Club and Hasbro's Childrens Foundation.
Similar to web guru, Jakob Neilson, Chris' transition to the Internet was aided by his work in user interfaces. Having worked over 10 years as a web designer, developer and consultant, Chris has honed his skills to focus on online commerce architecture, design, and standards-compliant/search-optimized HTML construction for new and renovated websites. His expertise also extends to design and HTML construction for email marketing campaigns.
His recent roster of clients include: Working Mother Magazine, Sparrow and Jacobs, Fauxbrushes.com, Northern Safety, Great American Business Products, Screen Graphics of Florida, High Plains Bison, Marco Meetings, Hello Direct, and many others. You can reach him at chris@eightbyeight.com
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
