What Marketers Should Know About GPT-3
This article was written in 2021, way before GPT-3 became a household name. Carl (one of my first-ever clients) called yesterday. He has a massive privately-held business from which he’s allegedly retired. His sons, whom I not-so-affectionately refer to as Les Petites Princes, now (ostensibly) run the company daily. Yet, instead of Carl asking them about, well, anything, he still likes to call me to discuss whatever he read in WSJ or Financial … [Read more...]
What’s the Difference Between Augmented, Virtual, Mixed, and Extended Reality? A Quick & Easy Guide for Marketers
Next Cart Value: Using Artificial Intelligence to Predict Future Customer Value
For years, marketers have been predicting Next Cart Value (NCV) – the amount of money an individual will spend on their next purchase. (Customer X will likely spend $50 on her next purchase.) Historically, this has been tied in with Next Logical Product analysis. (Customer X will probably buy Widget Q and thus spend $50 on her next purchase.) These days, it tends to be more of a standalone metric. Artificial Intelligence/Machine Learning has … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
