Email Sales Improvements
Emails are the most effective, money-making tools in your arsenal. Blast emails are deployed based on your set schedule. A solid program often comprises around 30% of your online sales.
We’ll perform an in-depth review of your existing program to find out what’s working and what isn’t, including a hard look at your analytics. Using that information, and our extensive knowledge of what makes a winning email campaign, we’ll create a complete 3-month test plan for your new and improved Blast Email program. This will contain the logistics of segmentation, timing and frequency which are necessary to ensure profitable mailings. We’ll also provide a detailed layout of all the critical elements of a successful email including first view, subject and preview lines, action directives and deadlines, along with accompanying wireframes for graphic representation. In addition, we’ll provide several alternative template layouts and recommend possible offers for future testing.
The great thing about email is that you will get an immediate indication if what you’re doing is working so you can make adjustments without skipping a beat. When done correctly, blast emails can reap BIG rewards.
Trigger emails are sent to individuals based on actions. The action could be good (thanking them for an order, for example); bad (when they abandoned a cart or stopped in mid-pick on a product detail page); or indifferent (confirming a vote in a poll); but it’s typically a happening/event/instance. Triggers are successful because they have higher response rates, better deliverability and improved LTP (lifetime profit.)
There is a magic formula for Triggers and we’ll help you get it right. After a thorough review of your current trigger emails and results, we’ll develop a comprehensive trigger email plan. This will involve several different series of triggers such as: order confirmation, abandoned carts, browses, reactivation, graveyard, onboarding and more. We’ll present all aspects of each trigger series; including format, timing, copy and deadlines. In addition, the series will be accompanied by wireframe templates for a graphic representation. We will also provide you with a “Traffic Cop” to ensure your trigger series are given the proper priority.
Though it can take some time and effort, once your trigger program is up and running, it all happens automatically, capturing sales with virtually no effort. When done correctly, triggered emails can be ~80% of your overall email sales. (Yes, they really can do that much better than your blasts.)
Successful E-Commerce includes both “trigger” emails — emails that go out automatically based on event triggers, such as orders abandoned in shopping carts — and “blast” emails — emails that you send out for sales events, prospecting, special offers, and the like.
These emails can be some of the most profitable aspects of your business. If you aren’t using both types of email programs or if you aren’t using them to their full advantage, you are leaving thousands — even millions of dollars — on the table! (We’ve worked with clients who have seen 400%, 800%, even 1000% or more increases in email sales revenues after they implemented our suggested changes.)
Do you know what emails would be particularly effective for your business? Do you know how often they should be sent out, when they should be sent out, or how they should be worded to bring maximum response? A Total Email Program from Eight by Eight can optimize all the relevant aspects of your email marketing. We’ve helped dozens of companies build successful email programs. We can cut months or years off your learning curve, and help you realize the remarkable potential such programs offer for profitability.