Why Marketing Artificial Intelligence Projects Fail
Whenever I speak to a group of Marketers about Artificial Intelligence and Machine Learning, there’s at least one wannabe Muppets Judge that quotes the Gartner study about how 85% of all AI projects fail as if he’s just discredited an entire multi-billion dollar industry with his genius. (These people should come with horse tranquilizers… for all of us.) Yes, the vast majority of AI projects do fail. Some of them quite spectacularly. There are … [Read more...]
Everything You Need To Know About Building A Successful Marketing AI Team
I want to be upfront. I am exactly zero percent objective about Artificial Intelligence. I believe it is completely disrupting the entire world, especially business as we know it today. I am not one of those former Big Tech Presidents that hop on The {Name Redacted to spare us another Twitter war} Podcast to tell you that we’ll never reach Singularity and everything will be ok. While, at the same time, he makes all sorts of huge investments … [Read more...]
4 Mistakes Marketers Make When It Comes to AI Projects & How You Can Avoid Them
Artificial Intelligence has been around for 70+ years, but it’s only in the past decade that marketers have fully embraced it.* As it’s gotten better, more and more marketers have started using it, dabbling in it, or at the very least thinking about it. One of the things that prohibits more people from trying it (besides the confusing AF lingo?) They’re afraid to make mistakes. Don’t worry… I’m not going to give you a rah-rah speech about how … [Read more...]
5 Things Marketers Simply Must Know About Using AI for Competitive Intelligence
As the world gets tougher and things get crazier, more and more marketers are turning to AI-assisted Competitive Intelligence to track their competitors, the market, and overall industry trends. Competitive Intelligence (CI) can be one of the most valuable tools in your marketing arsenal. It develops comprehensive profiles of your competitors and provides solid insights into their strengths and weaknesses. It helps you … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 