3 Powerful Marketing Metrics That Are Easier & More Lucrative to Measure with AI
One of the best things about artificial intelligence is that it processes oodles and oodles of historical AND real-time data. SO MUCH DATA. At scale. On the fly and at lightning speed. Couple that with its unique predictive abilities, and you get actionable insights quicker and easier than ever. Some of my favorites? Likelihood to Purchase (LTP) Likelihood to Repeat (LTR) Likelihood to Churn (LTC or Churn Rate) As described below, these … [Read more...]
Easy As 1-2-3: A Quick Guide to TTI, TTT and TTV
Time To X topics are hot these days as marketers scramble to figure out ways to increase their revenues and conversion and streamline their processes for the new One-Ask-One-Answer world. Right now, there are a few dozen TTs (Time To X), but the three that you should know about are below, along with a brief description of what they mean. TTI – TIME TO INFORMATION How fast can the user get the information they’re looking for? … [Read more...]
What Every Marketer Should Know About the 4 Main Types of Analytics
These days, marketers toss around “Predictive” and “Prescriptive” analytics phrases like confetti. Half of them seem to think that saying “tomorrow will be another day that ends with a Y” is revolutionary. I guess they’re better than the ones who think the reports they’ve done for 40 years THAT ARE STILL PRINTED ON GREENBAR are revolutionary, but I digress…. What are the four main types of marketing analytics and what should you know about … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
