February 2024

Howdy.

Thanks for stopping by!

Whether you’re here for the first time or have been around since Day One, I’m happy to see you.

A while back, I completely scorched this Articles page.

I know. I know.

This is bad for approximately eleventy bazillion reasons, many of them to do with the search engines. I would 100% squawk if a client did anything of the sort. But alas… I don’t write for Google or any of the other traffic drivers.

I write for humans.

And I write the things that are most pressing on my mind.

These days, it’s ALL things artificial intelligence/machine learning and Voice. I’m completely over-the-moon, all-in OBSESSED with what they’re doing to the business world and the extreme power they’ll have in the VERY near future.

That’s why, from now on, this space will be filled with proven tips and techniques on how you can integrate AI into your acquisition, email, analytics,  carts and checkouts, creative, personalization, recommendations, retargeting, advertising, and more.

Are you here for OG things like eCommerce tips? Don’t worry, I’ve got you. I’m including those too, along with updated tactics when you’re ready to level up. (This Conversion article is especially popular right now.)

I’ll be adding new stuff weekly so stop by often. And, as always, if you have something you’d like to ask or a tip you’d like to share, Tweet @amyafrica or write info@eightbyeight.com.

Thanks again,

Amy

P.S. If you haven’t signed up for our newsletter, THE EIGHT, now’s the perfect time to do so. It’s FREE (for now) and often includes things that are not published here. (Yes, if you know me, this means it’s more, er, unfiltered.)