These days, one of the things I see marketers struggle with most about artificial intelligence and machine learning is all the new language and acronyms. SO. MANY. ACRONYMS. One of your developers or vendors will throw out a bunch of new terms on a Zoom call. You’ll scramble to find out what something is, does, or even means, typing the first word/phrase in only to find approximately 5170985015801858019518510 results, all of which are 50-200 … [Read more...]
Down-and-Dirty Definitions for Marketers
Should You Build or Buy Your Marketing Artificial Intelligence Solutions?
What Marketers Need To Know About Search Intent Classification
WHAT IS SEARCH INTENT CLASSIFICATION? Search Intent Classification (also referred to as User Intent) is an Artificial Intelligence/Machine Learning technique that pinpoints the PROBABLE intent from what the user said/typed into the Search bar. Do they have a question they want to be answered? Do they need to find specific instructions/directions? Perhaps they want to buy, quote, or inquire about something? Consultants often use the Apple … [Read more...]
What Every Marketer Should Know About the 4 Main Types of Analytics
These days, marketers toss around “Predictive” and “Prescriptive” analytics phrases like confetti. Half of them seem to think that saying “tomorrow will be another day that ends with a Y” is revolutionary. I guess they’re better than the ones who think the reports they’ve done for 40 years THAT ARE STILL PRINTED ON GREENBAR are revolutionary, but I digress…. What are the four main types of marketing analytics and what should you know about … [Read more...]
Custom Voice-Controlled Virtual Assistants
Editor’s Note: This article is written for marketing professionals who need a primer on Custom Voice-Controlled Assistants. It primarily covers what branded virtual assistants are; why they’re different from Skills, Actions, and other apps; and a few other frequently asked questions about them. These days, chances are good that you have either used a Virtual Assistant or own one. Or two. Or twenty. They’re in homes, hotels (Marriott, … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
