There’s no doubt about it… Artificial Intelligence and Machine Learning (AI/ML) are having a HUGE impact on Marketing. Companies are successfully using AI/ML in email, recommendations, upselling, cross-selling, customer service, lead ranking, data hygiene, autonomous management of cross-channel campaigns, and so on. One of the places it’s having the most material impact? Paid advertising. By combining historical, present, and projected future … [Read more...]
A Beginner’s Guide To Using Artificial Intelligence To Improve Your Email Campaigns
One of the best ways for marketers to improve your blast, trigger, customer service, and transactional emails is with Artificial Intelligence and Machine Learning (AI/ML). How? Focus on Two Distinct Areas First: Inside and Outside the Envelope Outside of the Envelope, aka Items occurring outside the email’s body. This includes things like the subject line, optimizing deliverability, developing laser-focused targeting for modeling and … [Read more...]
What is a Neural Network? A Quick Guide for Marketers
When you’re working with Artificial Intelligence and Machine Learning, there are some terms that you’ll hear over and over. Neural Network is one of them. As a marketer, you probably don’t need to see how the sausage is made when it comes to building and maintaining neural networks, but it’s essential that you have a solid foundation of what they are, how they work, and where/when you should use them in your business. WHAT ARE NEURAL … [Read more...]
Marketing Artificial Intelligence and Data
3 Powerful Marketing Metrics That Are Easier & More Lucrative to Measure with AI
One of the best things about artificial intelligence is that it processes oodles and oodles of historical AND real-time data. SO MUCH DATA. At scale. On the fly and at lightning speed. Couple that with its unique predictive abilities, and you get actionable insights quicker and easier than ever. Some of my favorites? Likelihood to Purchase (LTP) Likelihood to Repeat (LTR) Likelihood to Churn (LTC or Churn Rate) As described below, these … [Read more...]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- Next Page »
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
