Natural Language Processing (NLP) happens when computers read (human) language. It processes and analyzes enormous amounts of natural language data. Read more about NLP here. Natural Language Generation (NLG) enables computers to generate written or spoken language. Read more about NLG here. Natural Language Understanding (NLU) focuses on computer reading comprehension. Also referred to as Natural Language Interpretation (NLI.) Natural … [Read more...]
What Marketers Need To Know About Blockchain
Unless you’ve been living under a rock, you have heard the word “blockchain” a lot lately. But what exactly is it, and why should marketers care about it? A blockchain is basically a shared online ledger. The magic of blockchain is in its tracking system that records, processes, and verifies transactions in one place and then distributes the information across the entire network system. Various players within the transaction chain confirm each … [Read more...]
What Marketers Need To Know About Quantum Computing
What is Quantum Computing? Conventional computers use bits. Quantum computers use quantum bits (aka qubits.) Computers that use qubits store a HUGE amount of information. They also use less energy than traditional computers. So, it’s just a faster computer? It’s like going from being a retired turtle to a cheetah in a race. The processors will be 1,000,000+ times faster than the ones we use now. No hyperbole. I still don’t get … [Read more...]
What is a Neural Network? A Quick Guide for Marketers
When you’re working with Artificial Intelligence and Machine Learning, there are some terms that you’ll hear over and over. Neural Network is one of them. As a marketer, you probably don’t need to see how the sausage is made when it comes to building and maintaining neural networks, but it’s essential that you have a solid foundation of what they are, how they work, and where/when you should use them in your business. WHAT ARE NEURAL … [Read more...]
What Is Artificial Intelligence? Defining AI from a Marketer’s Perspective
Oxford Reference defines AI (Artificial Intelligence) as: “The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” But what does that mean to YOU, as a marketer? In a nutshell, AI is smart software and hardware that makes machines humanlike. It allows them to see, hear, move, … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
