Time To X topics are hot these days as marketers scramble to figure out ways to increase their revenues and conversion and streamline their processes for the new One-Ask-One-Answer world. Right now, there are a few dozen TTs (Time To X), but the three that you should know about are below, along with a brief description of what they mean. TTI – TIME TO INFORMATION How fast can the user get the information they’re looking for? … [Read more...]
Supervised, Unsupervised, Semi-Supervised, and Reinforcement Learning
Within artificial intelligence and machine learning, there are several different subcategories... With Supervised Learning, you feed The Machine lots of labeled input and output data to train the algorithms to get a specific outcome. Then you “supervise it” by giving it constant, corrective feedback when it’s wrong. With Unsupervised Learning, you don’t already know the answer/outcome, so your data is not labeled or organized ahead of time. The … [Read more...]
The Machine
As you read through this site, you’ll see the phrase “The Machine” a lot. It often just means "a system of computers." Kind of like the way techies say "The Black Box." The Machine is also a pet name of sorts for a “master entity powered completely by artificial intelligence.” Is The Machine the right thing to call it? Probably not, but I’m still waiting for a formal introduction. Right now, The Machine is smart. In fact, it does many things … [Read more...]
ANI, AGI & ASI, Oh My!
There are three main phases of Artificial Intelligence. ANI – Artificial Narrow Intelligence AGI – Artificial General Intelligence ASI – Artificial Superintelligence Artificial Narrow Intelligence (ANI), also known as Weak Intelligence*, is a collection of technologies that rely on algorithms and programmatic responses to simulate intelligence, generally focusing on a specific (narrow) task. ANI is limited in scope and very goal oriented. … [Read more...]
Down-and-Dirty Definitions for Marketers
These days, one of the things I see marketers struggle with most about artificial intelligence and machine learning is all the new language and acronyms. SO. MANY. ACRONYMS. One of your developers or vendors will throw out a bunch of new terms on a Zoom call. You’ll scramble to find out what something is, does, or even means, typing the first word/phrase in only to find approximately 5170985015801858019518510 results, all of which are 50-200 … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
