One of the most lucrative ways to use Artificial Intelligence/Machine Learning (AI/ML) in your marketing efforts is to customize your special offers. Offers can be discounts and deals, of course. Offers can also be special messaging for automatic delivery, buying in bulk, and loyalty clubs. Today, let’s talk about the deals and discounts kind of offers – your coupons and promo codes.* For years, many companies have used one-size-fits-all … [Read more...]