Apple’s Siri. Amazon’s Alexa. Google’s Assistant. Microsoft’s Cortana. Samsung’s Bixby. Your {Company Name’s} Voice Application. Have you been thinking about it? Adding a Voice app to your company? Need to weigh the pros and cons of building versus buying? Want the nuts and bolts of X or a surefire plan for Y? If so, you’ve come to just the right place as we’re covering all the Voice application basics below, … [Read more...]
Voice Analytics: 8+ Things eCommerce Marketers Should Measure
“Sorry about the Meerkats, but your break down was our breakthrough,” Jerry said. Jerry’s been a client since The Dark Ages. He called immediately after the board meeting ended to offer his apologies and his usual half-Lombardi-half-Belichick muster. “Next time, just send popcorn instead of the damn greenbar,” I replied. Yes, this call happened in 2022, and yes, this multi-billion-dollar company still sends PAPER reports in advance of meetings. … [Read more...]
Natural Language Generation: 3 of the Most Frequently Asked Questions from Marketers
From our inbox... “So, I read What Marketers Need to Know About Natural Language Generation (NLG), and I want to use it now! Give me some starter tips! One of the easiest places to begin – and frankly, to see firsthand how NLG works in your business – is to review your existing content. Make a list of all the things you are writing each month, and then identify the #1 thing NLG could help you with immediately. Perhaps a monthly analytics … [Read more...]
8+ Things Marketers Need To Know About Alexa Skills
Alexa Skills are like smartphone apps. You can enable/disable Skills using the Alexa app or browser, just like you would apps on your phone/tablet. You can also add voice-driven Skills to your Echo. Most Alexa Skills are free. However, some do require subscriptions to unlock all their capabilities/functionality. What’s the big benefit of Skills for users? There’s no doubt that Alexa is one of the best digital assistants we have in the … [Read more...]
8 Things Marketers Should Look For When Choosing a Chatbot Vendor
After publishing What Every Marketer Should Know Before They Build or Buy a Chatbot, we got a lot of questions about how to choose an AI-chatbot vendor. I get it. There’s a lot that goes into building a great marketing chatbot – or, frankly, any sort of system that uses conversational intelligence. Even when your IT folks have time to build a chatbot internally, there’s often copious amounts of training and testing you need to do. Not to mention … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
