Next Best Product (NBP) refers to identifying and personalizing the product(s) best suited to a particular individual to get them to convert. (Or inquire, adopt, sign-up, whatever it is that you want them to do.)
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce.
Unfortunately, most of them often turn their positives into BIG negatives. We’ll help you leverage the benefits of this valuable customer segment.
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