Say-through rate measures your verbal engagement with voice ads. It’s like a clickthrough rate for voice ads. Some marketers recommend you only measure positive responses (aka affirmations) when you’re calculating your say-through rates. This is short-sighted. Measuring both separately – as well as the overall amount of both positive and negative responses – gives you a full picture of how listeners are engaging with your voice ads and which content they respond best to.
You are here: Home / Glossary / Say-Through Rate (STR)