Editor’s Note: This article is written for marketing professionals who need a primer on Custom Voice-Controlled Assistants. It primarily covers what branded virtual assistants are; why they’re different from Skills, Actions, and other apps; and a few other frequently asked questions about them. These days, chances are good that you have either used a Virtual Assistant or own one. Or two. Or twenty. They’re in homes, hotels (Marriott, … [Read more...]
Custom Voice-Controlled Virtual Assistants
Artificial Intelligence and Marketing: Things You Should Be Doing (Or At Least Considering)
One of the most common questions I get from Marketers besides “what are the positives and negatives of AI?” and “where should I start?” is “what are some things I can do with artificial intelligence in my company?” so here’s a quick list of just a few of the things you should consider: Advertising AGC (Autogenerated Copy) Acquisition (New Customer) Analytics Asset Compilation Assortment Intelligence Brand Safety and … [Read more...]
Need To Improve Your Cart & Checkout Conversion?
Want some BIG-bang-for-the-buck optimization wins? Here are 8+ sure-fire things to look at in your shopping cart/checkout area. You’re probably doing most of them right, but even just one small tweak will often help you increase your conversion and more importantly, your revenues. MOBILE CARTS AND CHECKOUTS This one is first because it’s a BIGGIE. Mobile shoppers behave differently from desktop customers. One of the most prevalent eCommerce … [Read more...]
Generative Adversarial Networks: What Marketers Need To Know
GAN stands for Generative Adversarial Network. A GAN comprises two parts: a Generator and a Discriminator. The Generator’s job is to take the data it is fed and produce an output (i.e., image, text, audio, video, etc.) that is so convincing that the Discriminator can’t tell that it’s a fake. The Discriminator’s job is to take the exact same data that the Generator has and show him why his output is fake and how he could do better. In a … [Read more...]
8+ Proven Tips & Tactics for Improving Your Company’s Voice Experience
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
