If you’ve been in the industry for more than a hot minute, you know one of the truest things about online marketing efforts is that it often takes the good stuff a while to percolate. So, something will come to market (Artificial Intelligence, for example), it will get loads of press, and the early adopters will try it while the rest of the folks pontificate their navels about it. Sometimes the reviews are good. Many times they’re just meh. But … [Read more...]
8+ Things Marketers Simply Must Know About Visual Search
Voice Apps: What Marketers Need To Know About Voice-Based Applications
Apple’s Siri. Amazon’s Alexa. Google’s Assistant. Microsoft’s Cortana. Samsung’s Bixby. Your {Company Name’s} Voice Application. Have you been thinking about it? Adding a Voice app to your company? Need to weigh the pros and cons of building versus buying? Want the nuts and bolts of X or a surefire plan for Y? If so, you’ve come to just the right place as we’re covering all the Voice application basics below, … [Read more...]
Marketing Artificial Intelligence & Bias
Let’s be frank, shall we? I have absolutely zero interest in writing about bias. This subject is more loaded than a Bucky Bee’s one-pound baked potato or an M134 Minigun, if you prefer. We could all write honestly about bias – honestly because our experiences are ours, unique to us. Everyone has the power to tell their honest-to-goodness truth if they so choose. To write correctly, though? You need to see the world as it is, not as you are. … [Read more...]
Voice Analytics: 8+ Things eCommerce Marketers Should Measure
“Sorry about the Meerkats, but your break down was our breakthrough,” Jerry said. Jerry’s been a client since The Dark Ages. He called immediately after the board meeting ended to offer his apologies and his usual half-Lombardi-half-Belichick muster. “Next time, just send popcorn instead of the damn greenbar,” I replied. Yes, this call happened in 2022, and yes, this multi-billion-dollar company still sends PAPER reports in advance of meetings. … [Read more...]
4 Mistakes Marketers Make When It Comes to AI Projects & How You Can Avoid Them
Artificial Intelligence has been around for 70+ years, but it’s only in the past decade that marketers have fully embraced it.* As it’s gotten better, more and more marketers have started using it, dabbling in it, or at the very least thinking about it. One of the things that prohibits more people from trying it (besides the confusing AF lingo?) They’re afraid to make mistakes. Don’t worry… I’m not going to give you a rah-rah speech about how … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
