Natural Language Processing (NLP) is an area of Artificial Intelligence (AI) that allows a computer to read, recognize and analyze speech or text. When you use Alexa, Ok Google, Siri, or Cortana, you’re using NLP. When you use predictive text to complete a word/sentence in your Gmail or Outlook replies, you’re using NLP. When you call an airline or a major bank or use a chatbot on your favorite eCommerce site, you’re likely using NLP. NLP has … [Read more...]
What Marketers Need To Know About Natural Language Processing
8 Solid Reasons Why Marketers Should Use Artificial Intelligence in their Social Efforts
If you’re an eCommerce marketer, chances are you either love social media… or HATE it with a passion. Those who despise it often have lots of Customer Service issues or overly restrictive brand rules. Or, you know, they’re just curmudgeons like me. Those who love it have often found the Holy Grail when it comes to using Social Media for Advertising and Profiling. So juicy! (And yes, even the most cantankerous can get behind Social ads.) Whatever … [Read more...]
How To Improve Your Cart & Checkout Conversion with AI
For years, marketers have been obsessed with conversion. I get it. It’s never been my favorite KPI – I much prefer the ones tied directly to bank accounts – but as a topic, Conversion gets a lot of attention, especially from consultants. Plus, it’s easy to calculate. The challenge with conversion is that many conversion metrics depend entirely on traffic quality. I see so many people get frosty that their traffic is through the roof, but their … [Read more...]
What’s the Difference Between Augmented, Virtual, Mixed, and Extended Reality? A Quick & Easy Guide for Marketers
Next Cart Value: Using Artificial Intelligence to Predict Future Customer Value
For years, marketers have been predicting Next Cart Value (NCV) – the amount of money an individual will spend on their next purchase. (Customer X will likely spend $50 on her next purchase.) Historically, this has been tied in with Next Logical Product analysis. (Customer X will probably buy Widget Q and thus spend $50 on her next purchase.) These days, it tends to be more of a standalone metric. Artificial Intelligence/Machine Learning has … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
