When B2B marketers talk about using Artificial Intelligence/Machine Learning (AI/ML) in their companies, they often talk about things like improving email deliverability and automating their social media efforts. There’s no doubt that “cost efficiency things” like those are solid but the absolute goldmine in B2B? Using AI/ML to get more bang for your marketing buck by increasing your revenues and improving your bottom line! Here are three … [Read more...]
3 Proven (But Rarely Talked About) Ways B2B Marketers Are Using Artificial Intelligence
What is Likelihood to Purchase (LTP) Rate?
Likelihood to Purchase (LTP) predicts how likely an individual is to purchase. For decades, marketers have determined their LTP rate. Some use old-school intent surveys or outbound telemarketing qualifiers to assess how likely someone is to buy. Others use models based on demographics, past purchasing behavior, and other variables. Artificial Intelligence/Machine Learning has put your LTP Rate on steroids. Instead of just a few preselected … [Read more...]
What Marketers Need To Know About Blockchain
Unless you’ve been living under a rock, you have heard the word “blockchain” a lot lately. But what exactly is it, and why should marketers care about it? A blockchain is basically a shared online ledger. The magic of blockchain is in its tracking system that records, processes, and verifies transactions in one place and then distributes the information across the entire network system. Various players within the transaction chain confirm each … [Read more...]
Improve Your Email Marketing Results with Artificial Intelligence
If you’ve been around these parts for a hot second, you know that email is one of my favorite marketing channels. It costs peanuts, is easy to test, quick to measure, and oh-so-very-lucrative. It’s also the perfect medium for artificial intelligence. Whether you’re an AI veteran with dozens of projects under your belt or just starting out with your very first task, email is a great place to master your marketing AI skills. Why? Easy. There … [Read more...]
How To Choose an Artificial Intelligence Vendor
These days, my inboxes are overflowing with requests from marketers who want help evaluating Artificial Intelligence (AI) vendors. I get it. I do. Many of the pitches sound solid(ish), but if you have been in Marketing for a while, there is often something off/suspicious that you can’t quite put your finger on. Sometimes that queasy feeling is about the vendor or the product/software; other times it’s just about the lack of experience in … [Read more...]
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