One of the questions I get the most about using Marketing Artificial Intelligence in Paid Advertising programs is: “What is actually working in practice as opposed to what the vendors are saying and selling?” Below, you’ll find different ways companies successfully use artificial intelligence in their Paid efforts, as well as the most frequently asked questions we get about the subject. Let’s be frank, however. I have yet to see … [Read more...]
11 of the Most Common Artificial Intelligence Roadblocks & How Marketers Can Avoid Them
Why Marketing Artificial Intelligence Projects Fail
Whenever I speak to a group of Marketers about Artificial Intelligence and Machine Learning, there’s at least one wannabe Muppets Judge that quotes the Gartner study about how 85% of all AI projects fail as if he’s just discredited an entire multi-billion dollar industry with his genius. (These people should come with horse tranquilizers… for all of us.) Yes, the vast majority of AI projects do fail. Some of them quite spectacularly. There are … [Read more...]
Everything You Need To Know About Building A Successful Marketing AI Team
I want to be upfront. I am exactly zero percent objective about Artificial Intelligence. I believe it is completely disrupting the entire world, especially business as we know it today. I am not one of those former Big Tech Presidents that hop on The {Name Redacted to spare us another Twitter war} Podcast to tell you that we’ll never reach Singularity and everything will be ok. While, at the same time, he makes all sorts of huge investments … [Read more...]
8+ Proven Tips For Building and Maintaining a Personalized Recommendations Program Using Artificial Intelligence
Showing your visitors items they might like and want to buy (aka Personalized Recommendations) has been an eCommerce technique for over two decades and has been used in magazines and catalogs long before that. Back in the good ole’ days, companies made manual lists of NLPs (Next Logical Products), savings bundles, companion products, Top 10s, GBBs (Good-Better-Best lists), and the like to put on their websites and in other marketing … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
