What is Conversational AI and How Can Marketers Use It Most Effectively?
Put simply; Conversational AI gives machines the ability to process/analyze speech so that they can interact with people in a human-like way. Using NLP (Natural Language Processing), Machine Learning, and oodles of data, Conversational AI is designed to interpret meaning (from the human) and respond appropriately (to the human.) When used correctly, it’s a highly personalized way to communicate with customers throughout their journey – from … [Read more...]
Proven Tips For Using Artificial Intelligence To Write Your Email Subject Lines
Get 100 email copywriters in a room and ask them one of the things they hate most about their job; chances are you’ll hear “writing subject lines” in the first few seconds. MULTIPLE TIMES. I know. I know. If you don’t actually write subject lines, it seems fun. Till you read the results. Writing subject lines that work is like pleasing Goldilocks. The subject lines need to be interesting enough for a user to want to open your email, and they … [Read more...]
How To Use Artificial Intelligence in Your Price Optimization Efforts FAQs
What Marketers Need To Know About Natural Language Processing
Natural Language Processing (NLP) is an area of Artificial Intelligence (AI) that allows a computer to read, recognize and analyze speech or text. When you use Alexa, Ok Google, Siri, or Cortana, you’re using NLP. When you use predictive text to complete a word/sentence in your Gmail or Outlook replies, you’re using NLP. When you call an airline or a major bank or use a chatbot on your favorite eCommerce site, you’re likely using NLP. NLP has … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 11
- Next Page »
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
