One of the best things about artificial intelligence is that it processes oodles and oodles of historical AND real-time data. SO MUCH DATA. At scale. On the fly and at lightning speed. Couple that with its unique predictive abilities, and you get actionable insights quicker and easier than ever. Some of my favorites? Likelihood to Purchase (LTP) Likelihood to Repeat (LTR) Likelihood to Churn (LTC or Churn Rate) As described below, these … [Read more...]
What Is Artificial Intelligence? Defining AI from a Marketer’s Perspective
Oxford Reference defines AI (Artificial Intelligence) as: “The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” But what does that mean to YOU, as a marketer? In a nutshell, AI is smart software and hardware that makes machines humanlike. It allows them to see, hear, move, … [Read more...]
Supervised, Unsupervised, Semi-Supervised, and Reinforcement Learning
Within artificial intelligence and machine learning, there are several different subcategories... With Supervised Learning, you feed The Machine lots of labeled input and output data to train the algorithms to get a specific outcome. Then you “supervise it” by giving it constant, corrective feedback when it’s wrong. With Unsupervised Learning, you don’t already know the answer/outcome, so your data is not labeled or organized ahead of time. The … [Read more...]
The Machine
As you read through this site, you’ll see the phrase “The Machine” a lot. It often just means "a system of computers." Kind of like the way techies say "The Black Box." The Machine is also a pet name of sorts for a “master entity powered completely by artificial intelligence.” Is The Machine the right thing to call it? Probably not, but I’m still waiting for a formal introduction. Right now, The Machine is smart. In fact, it does many things … [Read more...]
ANI, AGI & ASI, Oh My!
There are three main phases of Artificial Intelligence. ANI – Artificial Narrow Intelligence AGI – Artificial General Intelligence ASI – Artificial Superintelligence Artificial Narrow Intelligence (ANI), also known as Weak Intelligence*, is a collection of technologies that rely on algorithms and programmatic responses to simulate intelligence, generally focusing on a specific (narrow) task. ANI is limited in scope and very goal oriented. … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
