Looking for a chatbot to help your business? Not sure whether you should build one in-house or use an outside service or software package? Designing and implementing a chatbot isn’t rocket surgery but requires some deep thought and planning. Plus, solid testing and training if you want to do it right. First, you’ll want to figure out the who, what, when, where, and how of your chatbot. Who is your chatbot for? Map out a … [Read more...]
6 Things Marketers Should Know About AI Chatbots
Hi. My name is Amy. I am a former Chatbot hater. It wasn’t until about a year and a half ago that I saw how much value they could add. Don’t get me wrong. When I need to increase my blood pressure, I visit a home improvement site like {Redacted}. Chatting with their emo bot with more existential-angst than Sartre is guaranteed a 20-point systolic increase. However, these new AI conversational bots? They’re not all that bad. In fact, some of … [Read more...]
How To Use Artificial Intelligence To Improve Your Retargeting Program
I’ve been doing this Internet thang for a long time. Over the years, many things have changed. Some for the better, others for the worse but one of the most consistent? The oh-so-very-depressing fact that, on average, companies only convert 2-4% of their shopping carts. With so many proven best practices, you’d think we’d have gotten a lot better, but alas… The good news is that Voice will DRAMATICALLY increase cart conversion at some point in … [Read more...]
How Do I Start Using Artificial Intelligence in My Marketing Efforts?
For the past couple of years, there’s not a week that’s gone by that someone hasn’t told me that we’re living in unprecedented times. Unprecedented means “never known or done before” so the comment was legit. Stale but accurate, nonetheless. I thought that as the pandemic waned, people would stop talking about this and move on to something new and exciting but alas… This year has been a real sucker-punch for businesses in all shapes … [Read more...]
Contextual Advertising: What Marketers Need To Know
What is Contextual Advertising? Contextual advertising targets your ads to web pages based on their similar/related content. Contextual ads "match" with the keywords/topics of the pages they're shown on. So, an ad for vanilla on a cupcake baking blog, accounting software on Wall Street Journal, movie tickets on a movie review site, or tents on a campground video. Instead of using personal data about the user, contextual ads display your … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
