Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
3 Proven (But Rarely Talked About) Ways B2B Marketers Are Using Artificial Intelligence
When B2B marketers talk about using Artificial Intelligence/Machine Learning (AI/ML) in their companies, they often talk about things like improving email deliverability and automating their social media efforts. There’s no doubt that “cost efficiency things” like those are solid but the absolute goldmine in B2B? Using AI/ML to get more bang for your marketing buck by increasing your revenues and improving your bottom line! Here are three … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
