How To Measure Success in Marketing Artificial Intelligence Projects
At one of the last conferences I attended, one of the attendees earnestly asked the speaker, “what do we need to do to have successful Marketing AI projects?” The speaker, who apparently thought he was auditioning for an episode of Snark Tank, retorted, “learn how to measure them properly,” without even a chuckle. The attendee didn’t move from the microphone at the front, waiting patiently for a “real” answer. The speaker, whom I consider to … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
Price Optimization: How To Use AI-Enabled Repricers to Make More Money with Less Effort
I started using Repricers many moons ago, using dirt and a stick. (Ok, it was Excel, but it all feels so prehistoric now.) My system was certainly not perfect, but it worked. Years later, Repricing software packages came out. There were oodles of free ones and some paid ones, too. Most were awful – even worse than my scrappy spreadsheets – but a few were markedly better than what I was using. So, I shelved my duct tape-and-spit system in … [Read more...]
3 Proven (But Rarely Talked About) Ways B2B Marketers Are Using Artificial Intelligence
When B2B marketers talk about using Artificial Intelligence/Machine Learning (AI/ML) in their companies, they often talk about things like improving email deliverability and automating their social media efforts. There’s no doubt that “cost efficiency things” like those are solid but the absolute goldmine in B2B? Using AI/ML to get more bang for your marketing buck by increasing your revenues and improving your bottom line! Here are three … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
