These days, my inboxes are overflowing with requests from marketers who want help evaluating Artificial Intelligence (AI) vendors.  I get it. I do. Many of the pitches sound solid(ish), but if you have been in Marketing for a while, there is often something off/suspicious that you can’t quite put your finger on. Sometimes that queasy feeling is about the vendor or the product/software; other times it’s just about the lack of experience in … [Read more...]

Artificial Intelligence is good for many things, but one of its best-kept secret benefits? It excels at Channel Selection and Timing. You already know that people behave differently on different devices and respond differently on different channels. Some of your customers are more responsive to their Voice Assistants' triggered push notifications and spoken announcements (read: advertisements). Others respond best to direct mail, catalogs, or … [Read more...]

For the past couple of years, there’s not a week that’s gone by that someone hasn’t told me that we’re living in unprecedented times. Unprecedented means “never known or done before” so the comment was legit. Stale but accurate, nonetheless. I thought that as the pandemic waned, people would stop talking about this and move on to something new and exciting but alas… This year has been a real sucker-punch for businesses in all shapes … [Read more...]