Nowadays, one of the things marketers are interested in is how they can REALLY use Artificial Intelligence (AI) in practice. Not just concepts and theories but programs they can use. Today. One of the best places for success to save you time and money? Content generation. I know. I know. You’ve probably read some article about how robots are replacing writers. I don’t want to burst your bubble, but that’s not likely to impact you immediately. … [Read more...]
Why Do I Need To Optimize My Site for More Than Just Google?
These days, my inbox is overflowing with all kinds of questions about Artificial Intelligence and Machine Learning. Many of the questions are about data and vendors (so much confusion about vendors – Oy!) but there are also a lot of questions about Natural Language Processing, Conversational AI, and especially Voice Search. One of the most common questions about Voice Search? It goes something like this… “Why do I need to optimize my site for … [Read more...]
3 Proven Ways You Can Optimize Your Sites for Voice Search
What Marketers Need To Know About Search Intent Classification
WHAT IS SEARCH INTENT CLASSIFICATION? Search Intent Classification (also referred to as User Intent) is an Artificial Intelligence/Machine Learning technique that pinpoints the PROBABLE intent from what the user said/typed into the Search bar. Do they have a question they want to be answered? Do they need to find specific instructions/directions? Perhaps they want to buy, quote, or inquire about something? Consultants often use the Apple … [Read more...]