Put simply; Conversational AI gives machines the ability to process/analyze speech so that they can interact with people in a human-like way. Using NLP (Natural Language Processing), Machine Learning, and oodles of data, Conversational AI is designed to interpret meaning (from the human) and respond appropriately (to the human.) When used correctly, it’s a highly personalized way to communicate with customers throughout their journey – from … [Read more...]
What Marketers Need To Know About Natural Language Processing
Natural Language Processing (NLP) is an area of Artificial Intelligence (AI) that allows a computer to read, recognize and analyze speech or text. When you use Alexa, Ok Google, Siri, or Cortana, you’re using NLP. When you use predictive text to complete a word/sentence in your Gmail or Outlook replies, you’re using NLP. When you call an airline or a major bank or use a chatbot on your favorite eCommerce site, you’re likely using NLP. NLP has … [Read more...]
3 Sure-Fire SEO Tactics for Increasing Your Voice Search Traffic
Figured out that Voice traffic converts better than your regular traffic? You’re not alone. Many companies are just now realizing the benefits of Voice traffic. Voice results are JUICY. So, how do you optimize your site for Voice Search traffic? First, OPTIMIZE your performance. Yes, it seems this is mentioned in every third article on this site, but it bears repeating—speed and performance MATTER, and in many cases, they MATTER MOST. … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
Natural Language Generation: What Every Marketer Needs To Know About NLG
Natural Language Generation (NLG) is a type of artificial intelligence that creates natural language. “Natural” language sounds like a human wrote/spoke it. NLG turns your structured and unstructured data into stories/narratives. In simple terms, Natural Language Generation generates text and speech that humans can understand. How does Natural Language generation work? NLG uses several forms of AI to generate human-speak from data. It … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
