Google Actions are like phone apps for your Google Assistant. Powered by artificial intelligence, Actions can be used on your phones, smart speakers, displays, watches, TVs, appliances, cars, and everywhere else you can access “Ok, Google.” They’re similar to Alexa Skills. In the past three years, several different names for actions and types of actions have popped up. Here are some of the most well-known: Content actions – gives users a richer … [Read more...]
Voice Ads: What Marketers Need To Know About Audio Advertising (Interactive & Otherwise)
If you’ve been here for a hot second, you know I’m completely OBSESSED with Voice. I predict it will be the biggest game-changer we’ve ever seen marketing-wise. Yes, even more than the internet was a couple of decades ago. One of the things we haven’t talked about yet is Voice advertising. Newsflash: right now, it’s good. Shortly? IT. IS. GOING. TO. BE. KILLER. WHAT IS VOICE ADVERTISING? Voice advertising has been around for about … [Read more...]
What Every Marketer Should Know Before They Build Or Buy a Chatbot
Looking for a chatbot to help your business? Not sure whether you should build one in-house or use an outside service or software package? Designing and implementing a chatbot isn’t rocket surgery but requires some deep thought and planning. Plus, solid testing and training if you want to do it right. First, you’ll want to figure out the who, what, when, where, and how of your chatbot. Who is your chatbot for? Map out a … [Read more...]
6 Things Marketers Should Know About AI Chatbots
Hi. My name is Amy. I am a former Chatbot hater. It wasn’t until about a year and a half ago that I saw how much value they could add. Don’t get me wrong. When I need to increase my blood pressure, I visit a home improvement site like {Redacted}. Chatting with their emo bot with more existential-angst than Sartre is guaranteed a 20-point systolic increase. However, these new AI conversational bots? They’re not all that bad. In fact, some of … [Read more...]
Voice Commerce: What You Need To Know About Voice-Assisted Shopping
Voice Commerce is an AI-powered technology that allows you to use your voice and a smart device (for example a phone or a digital assistant) to search for, inquire, and purchase products online. WHAT ARE THE BENEFITS OF VOICE-ASSISTED SHOPPING? For consumers… It’s convenient. It saves time. (Voice ordering averagely takes less than a minute.) It can save money. (Asking your digital assistant to find deals, coupons, and promo codes is much … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
