Prescriptive Analytics tell us what should happen in the future. In other words, what we should do next. Prescriptive Analytics use data (historical and current) to determine the best course of action/next steps. Marketers use them to help make immediate and long-term decisions.
« Back to Glossary IndexPrescriptive Analytics
« Back to Glossary Index
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
