Geopersonalization: How To Maximize Your Revenues Using Location-Based Marketing
What is Conversational AI and How Can Marketers Use It Most Effectively?
Put simply; Conversational AI gives machines the ability to process/analyze speech so that they can interact with people in a human-like way. Using NLP (Natural Language Processing), Machine Learning, and oodles of data, Conversational AI is designed to interpret meaning (from the human) and respond appropriately (to the human.) When used correctly, it’s a highly personalized way to communicate with customers throughout their journey – from … [Read more...]
Proven Tips For Using Artificial Intelligence To Write Your Email Subject Lines
Get 100 email copywriters in a room and ask them one of the things they hate most about their job; chances are you’ll hear “writing subject lines” in the first few seconds. MULTIPLE TIMES. I know. I know. If you don’t actually write subject lines, it seems fun. Till you read the results. Writing subject lines that work is like pleasing Goldilocks. The subject lines need to be interesting enough for a user to want to open your email, and they … [Read more...]
How To Use Artificial Intelligence in Your Price Optimization Efforts FAQs
5 Proven Tips for Developing a Profitable Welcome Series
For the past few months, I’ve been getting a lot of emails, texts, and even calls (the horrors!) about inquiries. (If you're super old school, you may refer to these as "requests.") I’m hopeful that a big part of this is because marketers are FINALLY starting to realize how important their data is in our new one-ask-one-answer world. The next decade will wipe out a lot of businesses, but the companies with solid data who know how to use it? … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
