Articles

What Marketers Need To Know About Natural Language Processing

Natural Language Processing (NLP) is an area of Artificial Intelligence (AI) that allows a computer to read, recognize and analyze speech or text. When you use Alexa, Ok Google, Siri, or Cortana, you’re using NLP. When you use predictive text to complete a word/sentence in your Gmail or Outlook replies, you’re using NLP. When you call an airline or a major bank or use a chatbot on your favorite eCommerce site, you’re likely using NLP. NLP has … [Read more...]

How To Improve Your Cart & Checkout Conversion with AI

For years, marketers have been obsessed with conversion. I get it. It’s never been my favorite KPI – I much prefer the ones tied directly to bank accounts – but as a topic, Conversion gets a lot of attention, especially from consultants. Plus, it’s easy to calculate. The challenge with conversion is that many conversion metrics depend entirely on traffic quality. I see so many people get frosty that their traffic is through the roof, but their … [Read more...]

What Marketers Should Know About GPT-3

This article was written in 2021, way before GPT-3 became a household name. Carl (one of my first-ever clients) called yesterday. He has a massive privately-held business from which he’s allegedly retired. His sons, whom I not-so-affectionately refer to as Les Petites Princes, now (ostensibly) run the company daily. Yet, instead of Carl asking them about, well, anything, he still likes to call me to discuss whatever he read in WSJ or Financial … [Read more...]