If you’ve been here for a hot second, you know I’m completely OBSESSED with Voice. I predict it will be the biggest game-changer we’ve ever seen marketing-wise. Yes, even more than the internet was a couple of decades ago. One of the things we haven’t talked about yet is Voice advertising. Newsflash: right now, it’s good. Shortly? IT. IS. GOING. TO. BE. KILLER. WHAT IS VOICE ADVERTISING? Voice advertising has been around for about … [Read more...]
Voice Ads: What Marketers Need To Know About Audio Advertising (Interactive & Otherwise)
4 Proven Ways To Use Artificial Intelligence To Help With Your Content Generation Efforts
Nowadays, one of the things marketers are interested in is how they can REALLY use Artificial Intelligence (AI) in practice. Not just concepts and theories but programs they can use. Today. One of the best places for success to save you time and money? Content generation. I know. I know. You’ve probably read some article about how robots are replacing writers. I don’t want to burst your bubble, but that’s not likely to impact you immediately. … [Read more...]
How To Use Artificial Intelligence To Personalize Your Coupons, Promo Codes, and Other Special Offers for Maximum Impact
One of the most lucrative ways to use Artificial Intelligence/Machine Learning (AI/ML) in your marketing efforts is to customize your special offers. Offers can be discounts and deals, of course. Offers can also be special messaging for automatic delivery, buying in bulk, and loyalty clubs. Today, let’s talk about the deals and discounts kind of offers – your coupons and promo codes.* For years, many companies have used one-size-fits-all … [Read more...]
What Is the Difference Between Natural Language Processing, Natural Language Generation & Natural Language Understanding?
Natural Language Processing (NLP) happens when computers read (human) language. It processes and analyzes enormous amounts of natural language data. Read more about NLP here. Natural Language Generation (NLG) enables computers to generate written or spoken language. Read more about NLG here. Natural Language Understanding (NLU) focuses on computer reading comprehension. Also referred to as Natural Language Interpretation (NLI.) Natural … [Read more...]
How To Optimize Email Send Times Using Artificial Intelligence
Send Time Optimization (STO) allows you to send emails at the perfect (optimal) time to every contact on your list. Designed to improve inboxing and maximize engagement, each individual gets their email on the best day at the best time for them. Back in the olden days (read: just a few years ago), we used data analysis and some intuition to do this in broad strokes, but with artificial intelligence, it’s become a lot more sophisticated and, … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
