For the past few months, I’ve been getting a lot of emails, texts, and even calls (the horrors!) about inquiries. (If you're super old school, you may refer to these as "requests.") I’m hopeful that a big part of this is because marketers are FINALLY starting to realize how important their data is in our new one-ask-one-answer world. The next decade will wipe out a lot of businesses, but the companies with solid data who know how to use it? … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
Using Artificial Intelligence To Boost Your New Customer Acquisition Efforts
The original source of the quote at the beginning of the article is unknown. … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
