There’s no doubt about it… Artificial Intelligence and Machine Learning (AI/ML) are having a HUGE impact on Marketing. Companies are successfully using AI/ML in email, recommendations, upselling, cross-selling, customer service, lead ranking, data hygiene, autonomous management of cross-channel campaigns, and so on. One of the places it’s having the most material impact? Paid advertising. By combining historical, present, and projected future … [Read more...]
eCommerce & Artificial Intelligence Consulting
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