Artificial Intelligence has been around for 70+ years, but it’s only in the past decade that marketers have fully embraced it.* As it’s gotten better, more and more marketers have started using it, dabbling in it, or at the very least thinking about it. One of the things that prohibits more people from trying it (besides the confusing AF lingo?) They’re afraid to make mistakes. Don’t worry… I’m not going to give you a rah-rah speech about how … [Read more...]
Amazon Personalize: What Marketers Need To Know
A reader asks: “What is the deal with Amazon Personalize? Most of the information I see about it is from Amazon or sites regurgitating what they have on their website.” Amazon Personalize allows your developers to build real-time recommendations, in the same(ish) way that Amazon does. This includes specific product recommendations, similar items, and product reranking. It also includes personalized offers/promotions, personalized … [Read more...]
5 Things Marketers Simply Must Know About Using AI for Competitive Intelligence
As the world gets tougher and things get crazier, more and more marketers are turning to AI-assisted Competitive Intelligence to track their competitors, the market, and overall industry trends. Competitive Intelligence (CI) can be one of the most valuable tools in your marketing arsenal. It develops comprehensive profiles of your competitors and provides solid insights into their strengths and weaknesses. It helps you … [Read more...]
Natural Language Generation: 3 of the Most Frequently Asked Questions from Marketers
From our inbox... “So, I read What Marketers Need to Know About Natural Language Generation (NLG), and I want to use it now! Give me some starter tips! One of the easiest places to begin – and frankly, to see firsthand how NLG works in your business – is to review your existing content. Make a list of all the things you are writing each month, and then identify the #1 thing NLG could help you with immediately. Perhaps a monthly analytics … [Read more...]
8 Things Marketers Should Look For When Choosing a Chatbot Vendor
After publishing What Every Marketer Should Know Before They Build or Buy a Chatbot, we got a lot of questions about how to choose an AI-chatbot vendor. I get it. There’s a lot that goes into building a great marketing chatbot – or, frankly, any sort of system that uses conversational intelligence. Even when your IT folks have time to build a chatbot internally, there’s often copious amounts of training and testing you need to do. Not to mention … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
