As someone who has spent years watching people buy, browse, interact, and do all sorts of wackadoodle things online, there’s nothing that can get me riled up faster than poor navigation. Navigation, including your search function, is my Kryptonite. If you’re getting enough traffic (and most sites get more than enough), it’s also the #1 determinant of your online success. Full stop. I know. I know. So-called experts will say it’s your checkout, … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
Natural Language Generation: What Every Marketer Needs To Know About NLG
Natural Language Generation (NLG) is a type of artificial intelligence that creates natural language. “Natural” language sounds like a human wrote/spoke it. NLG turns your structured and unstructured data into stories/narratives. In simple terms, Natural Language Generation generates text and speech that humans can understand. How does Natural Language generation work? NLG uses several forms of AI to generate human-speak from data. It … [Read more...]
5 Cart & Checkout Areas That You Should Personalize Using Artificial Intelligence
Personalization + Artificial Intelligence: A Beginner’s Guide for Marketers
For years, marketers have personalized their websites. Adding things like dynamic recommendations to their entry and product detail pages, showcasing little slugs that say “Welcome Back, Jack” to the headers, and pushing dynamic upsells based on carted items in the checkout. Now, with Artificial Intelligence and Machine Learning, instead of little dribs and drabs of personalization throughout your sites, you can customize your entire site from … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
