For years, marketers have been obsessed with conversion. I get it. It’s never been my favorite KPI – I much prefer the ones tied directly to bank accounts – but as a topic, Conversion gets a lot of attention, especially from consultants. Plus, it’s easy to calculate. The challenge with conversion is that many conversion metrics depend entirely on traffic quality. I see so many people get frosty that their traffic is through the roof, but their … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
5 Cart & Checkout Areas That You Should Personalize Using Artificial Intelligence
How To Use Artificial Intelligence To Personalize Your Coupons, Promo Codes, and Other Special Offers for Maximum Impact
One of the most lucrative ways to use Artificial Intelligence/Machine Learning (AI/ML) in your marketing efforts is to customize your special offers. Offers can be discounts and deals, of course. Offers can also be special messaging for automatic delivery, buying in bulk, and loyalty clubs. Today, let’s talk about the deals and discounts kind of offers – your coupons and promo codes.* For years, many companies have used one-size-fits-all … [Read more...]
Voice Commerce: What You Need To Know About Voice-Assisted Shopping
Voice Commerce is an AI-powered technology that allows you to use your voice and a smart device (for example a phone or a digital assistant) to search for, inquire, and purchase products online. WHAT ARE THE BENEFITS OF VOICE-ASSISTED SHOPPING? For consumers… It’s convenient. It saves time. (Voice ordering averagely takes less than a minute.) It can save money. (Asking your digital assistant to find deals, coupons, and promo codes is much … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
