If you’ve been in the industry for more than a hot minute, you know one of the truest things about online marketing efforts is that it often takes the good stuff a while to percolate. So, something will come to market (Artificial Intelligence, for example), it will get loads of press, and the early adopters will try it while the rest of the folks pontificate their navels about it. Sometimes the reviews are good. Many times they’re just meh. But … [Read more...]
Proven Tips For Using Artificial Intelligence To Write Your Email Subject Lines
Get 100 email copywriters in a room and ask them one of the things they hate most about their job; chances are you’ll hear “writing subject lines” in the first few seconds. MULTIPLE TIMES. I know. I know. If you don’t actually write subject lines, it seems fun. Till you read the results. Writing subject lines that work is like pleasing Goldilocks. The subject lines need to be interesting enough for a user to want to open your email, and they … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
4 Proven Ways To Use Artificial Intelligence To Help With Your Content Generation Efforts
Nowadays, one of the things marketers are interested in is how they can REALLY use Artificial Intelligence (AI) in practice. Not just concepts and theories but programs they can use. Today. One of the best places for success to save you time and money? Content generation. I know. I know. You’ve probably read some article about how robots are replacing writers. I don’t want to burst your bubble, but that’s not likely to impact you immediately. … [Read more...]
5 Proven Ways You Can Use Artificial Intelligence To Improve Your Advertising Efforts
There’s no doubt about it… Artificial Intelligence and Machine Learning (AI/ML) are having a HUGE impact on Marketing. Companies are successfully using AI/ML in email, recommendations, upselling, cross-selling, customer service, lead ranking, data hygiene, autonomous management of cross-channel campaigns, and so on. One of the places it’s having the most material impact? Paid advertising. By combining historical, present, and projected future … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
