Showing your visitors items they might like and want to buy (aka Personalized Recommendations) has been an eCommerce technique for over two decades and has been used in magazines and catalogs long before that.  Back in the good ole’ days, companies made manual lists of NLPs (Next Logical Products), savings bundles, companion products, Top 10s, GBBs (Good-Better-Best lists), and the like to put on their websites and in other marketing … [Read more...]

A reader asks: “What is the deal with Amazon Personalize? Most of the information I see about it is from Amazon or sites regurgitating what they have on their website.” Amazon Personalize allows your developers to build real-time recommendations, in the same(ish) way that Amazon does. This includes specific product recommendations, similar items, and product reranking. It also includes personalized offers/promotions, personalized … [Read more...]

For years, marketers have personalized their websites. Adding things like dynamic recommendations to their entry and product detail pages, showcasing little slugs that say “Welcome Back, Jack” to the headers, and pushing dynamic upsells based on carted items in the checkout. Now, with Artificial Intelligence and Machine Learning, instead of little dribs and drabs of personalization throughout your sites, you can customize your entire site from … [Read more...]