What is Contextual Advertising? Contextual advertising targets your ads to web pages based on their similar/related content. Contextual ads "match" with the keywords/topics of the pages they're shown on. So, an ad for vanilla on a cupcake baking blog, accounting software on Wall Street Journal, movie tickets on a movie review site, or tents on a campground video. Instead of using personal data about the user, contextual ads display your … [Read more...]
Contextual Advertising: What Marketers Need To Know
Voice Commerce: What You Need To Know About Voice-Assisted Shopping
Voice Commerce is an AI-powered technology that allows you to use your voice and a smart device (for example a phone or a digital assistant) to search for, inquire, and purchase products online. WHAT ARE THE BENEFITS OF VOICE-ASSISTED SHOPPING? For consumers… It’s convenient. It saves time. (Voice ordering averagely takes less than a minute.) It can save money. (Asking your digital assistant to find deals, coupons, and promo codes is much … [Read more...]
Using Artificial Intelligence To Boost Your New Customer Acquisition Efforts
The original source of the quote at the beginning of the article is unknown. … [Read more...]
Why Do I Need To Optimize My Site for More Than Just Google?
These days, my inbox is overflowing with all kinds of questions about Artificial Intelligence and Machine Learning. Many of the questions are about data and vendors (so much confusion about vendors – Oy!) but there are also a lot of questions about Natural Language Processing, Conversational AI, and especially Voice Search. One of the most common questions about Voice Search? It goes something like this… “Why do I need to optimize my site for … [Read more...]
5 Proven Ways You Can Use Artificial Intelligence To Improve Your Advertising Efforts
There’s no doubt about it… Artificial Intelligence and Machine Learning (AI/ML) are having a HUGE impact on Marketing. Companies are successfully using AI/ML in email, recommendations, upselling, cross-selling, customer service, lead ranking, data hygiene, autonomous management of cross-channel campaigns, and so on. One of the places it’s having the most material impact? Paid advertising. By combining historical, present, and projected future … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
