One of the questions I get the most about using Marketing Artificial Intelligence in Paid Advertising programs is: “What is actually working in practice as opposed to what the vendors are saying and selling?” Below, you’ll find different ways companies successfully use artificial intelligence in their Paid efforts, as well as the most frequently asked questions we get about the subject. Let’s be frank, however. I have yet to see … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
Voice Ads: What Marketers Need To Know About Audio Advertising (Interactive & Otherwise)
If you’ve been here for a hot second, you know I’m completely OBSESSED with Voice. I predict it will be the biggest game-changer we’ve ever seen marketing-wise. Yes, even more than the internet was a couple of decades ago. One of the things we haven’t talked about yet is Voice advertising. Newsflash: right now, it’s good. Shortly? IT. IS. GOING. TO. BE. KILLER. WHAT IS VOICE ADVERTISING? Voice advertising has been around for about … [Read more...]
How To Use Artificial Intelligence To Improve Your Retargeting Program
I’ve been doing this Internet thang for a long time. Over the years, many things have changed. Some for the better, others for the worse but one of the most consistent? The oh-so-very-depressing fact that, on average, companies only convert 2-4% of their shopping carts. With so many proven best practices, you’d think we’d have gotten a lot better, but alas… The good news is that Voice will DRAMATICALLY increase cart conversion at some point in … [Read more...]
Contextual Advertising: What Marketers Need To Know
What is Contextual Advertising? Contextual advertising targets your ads to web pages based on their similar/related content. Contextual ads "match" with the keywords/topics of the pages they're shown on. So, an ad for vanilla on a cupcake baking blog, accounting software on Wall Street Journal, movie tickets on a movie review site, or tents on a campground video. Instead of using personal data about the user, contextual ads display your … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
