If you’re an eCommerce marketer, chances are you either love social media… or HATE it with a passion. Those who despise it often have lots of Customer Service issues or overly restrictive brand rules. Or, you know, they’re just curmudgeons like me. Those who love it have often found the Holy Grail when it comes to using Social Media for Advertising and Profiling. So juicy! (And yes, even the most cantankerous can get behind Social ads.) Whatever … [Read more...]
How To Improve Your Cart & Checkout Conversion with AI
For years, marketers have been obsessed with conversion. I get it. It’s never been my favorite KPI – I much prefer the ones tied directly to bank accounts – but as a topic, Conversion gets a lot of attention, especially from consultants. Plus, it’s easy to calculate. The challenge with conversion is that many conversion metrics depend entirely on traffic quality. I see so many people get frosty that their traffic is through the roof, but their … [Read more...]
What’s the Difference Between Augmented, Virtual, Mixed, and Extended Reality? A Quick & Easy Guide for Marketers
Next Cart Value: Using Artificial Intelligence to Predict Future Customer Value
For years, marketers have been predicting Next Cart Value (NCV) – the amount of money an individual will spend on their next purchase. (Customer X will likely spend $50 on her next purchase.) Historically, this has been tied in with Next Logical Product analysis. (Customer X will probably buy Widget Q and thus spend $50 on her next purchase.) These days, it tends to be more of a standalone metric. Artificial Intelligence/Machine Learning has … [Read more...]
How To Measure Success in Marketing Artificial Intelligence Projects
At one of the last conferences I attended, one of the attendees earnestly asked the speaker, “what do we need to do to have successful Marketing AI projects?” The speaker, who apparently thought he was auditioning for an episode of Snark Tank, retorted, “learn how to measure them properly,” without even a chuckle. The attendee didn’t move from the microphone at the front, waiting patiently for a “real” answer. The speaker, whom I consider to … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
