Natural Language Generation (NLG) is a type of artificial intelligence that creates natural language. “Natural” language sounds like a human wrote/spoke it. NLG turns your structured and unstructured data into stories/narratives. In simple terms, Natural Language Generation generates text and speech that humans can understand. How does Natural Language generation work? NLG uses several forms of AI to generate human-speak from data. It … [Read more...]
Natural Language Generation: What Every Marketer Needs To Know About NLG
5+ Things Marketers Need To Know About Google Actions
Google Actions are like phone apps for your Google Assistant. Powered by artificial intelligence, Actions can be used on your phones, smart speakers, displays, watches, TVs, appliances, cars, and everywhere else you can access “Ok, Google.” They’re similar to Alexa Skills. In the past three years, several different names for actions and types of actions have popped up. Here are some of the most well-known: Content actions – gives users a richer … [Read more...]
5 Cart & Checkout Areas That You Should Personalize Using Artificial Intelligence
Personalization + Artificial Intelligence: A Beginner’s Guide for Marketers
For years, marketers have personalized their websites. Adding things like dynamic recommendations to their entry and product detail pages, showcasing little slugs that say “Welcome Back, Jack” to the headers, and pushing dynamic upsells based on carted items in the checkout. Now, with Artificial Intelligence and Machine Learning, instead of little dribs and drabs of personalization throughout your sites, you can customize your entire site from … [Read more...]
Price Optimization: How To Use AI-Enabled Repricers to Make More Money with Less Effort
I started using Repricers many moons ago, using dirt and a stick. (Ok, it was Excel, but it all feels so prehistoric now.) My system was certainly not perfect, but it worked. Years later, Repricing software packages came out. There were oodles of free ones and some paid ones, too. Most were awful – even worse than my scrappy spreadsheets – but a few were markedly better than what I was using. So, I shelved my duct tape-and-spit system in … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
