AI - Eight by Eight

How To Measure Success in Marketing Artificial Intelligence Projects

At one of the last conferences I attended, one of the attendees earnestly asked the speaker, “what do we need to do to have successful Marketing AI projects?” The speaker, who apparently thought he was auditioning for an episode of Snark Tank, retorted, “learn how to measure them properly,” without even a chuckle. The attendee didn’t move from the microphone at the front, waiting patiently for a “real” answer. The speaker, whom I consider to … [Read more...]

How to Improve Your Internal Text Search

As someone who has spent years watching people buy, browse, interact, and do all sorts of wackadoodle things online, there’s nothing that can get me riled up faster than poor navigation. Navigation, including your search function, is my Kryptonite. If you’re getting enough traffic (and most sites get more than enough), it’s also the #1 determinant of your online success. Full stop. I know. I know. So-called experts will say it’s your checkout, … [Read more...]

6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts

Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]

Natural Language Generation: What Every Marketer Needs To Know About NLG

Natural Language Generation (NLG) is a type of artificial intelligence that creates natural language. “Natural” language sounds like a human wrote/spoke it. NLG turns your structured and unstructured data into stories/narratives. In simple terms, Natural Language Generation generates text and speech that humans can understand. How does Natural Language generation work? NLG uses several forms of AI to generate human-speak from data. It … [Read more...]